The power of radio is incredible. When James McMurtry's political single, "We Can't Make It Here" was added to full rotation at WXRT in Chicago, the radio request lines began ringing like crazy. McMurtry's album sales TRIPLED in the market in only 2 weeks. The listener response was immediate and phenomenal.
Unique, personalized promotion to Americana, Triple A, Roots, and International radio
• Customized promotion to AMA, and Triple A Radio (with service to FAR Reporters, Texas, International, and significant Non-Reporting radio stations)
• Radio play and chart progress will be tracked beginning the week of radio adds and throughout the life of the record.
• Weekly tracking reports will be compiled and sent to artist's team.
• Phoners, in-studios, and ticket/cd giveaways will be scheduled during the artist's tour.
• Artist news/add dates/buzz will be sent to all trade industry/radio media outlets (AMA, Triple A, FMQB, and in the Jenni Finlay Promotions Newsletter which reaches over 16,000 industry folk and fans.)
• "Win It Before You Can Buy It" promotions will be arranged when logical.
• Jenni Finlay Promotions' Street Team and artist fan club will be coordinated to promote record/single and tour.
• Tools will be provided to help with grassroots distribution and tours in each market.
• The monthly digital Jenni Finlay Promotions Newsletters (which reaches over 16,000 people) will be sent, highlighting artist's most recent achievements.
• Individual webpage will be designed and updated for artist on www.jennifinlaypromotions.com for the Life of the Project
• Weekly Spotify playlists will be created, featuring current JFP artists and projects.
• Performance Showcase Suite will be hosted at the International Folk Alliance Conference exclusively for JFP artists (which can result in interviews, radio adds, and international bookings).
• Each year, an artist's track(s) will be selected for the annual JFP Valentine's musical ecard.
• Interviews will be set up for artists attending the Americana Music Association Convention, SXSW, and other international conventions.
• Artist will be accompanied to all local (Austin) instudios and instores.
• Updates will be sent about artist via Twitter, Facebook, LinkedIn, et al.,when necessary.
• Research and consultation will be provided on new trends and tools (Social Media Band Page design, Digital QR codes, FanBridge, TopSpin, Instagram, ReverbNation, etc).
• Tips will be provided to help Artist use social networking tools effectively to gain exposure and build fan base.
Things You Need To Do To Make The Most of Your Promotion:
• When you prepare for your radio mailing, be sure to remove the shrink wrap and drill or mark through the barcode.
• Be willing to participate in radio instudios/phoners/station ids, etc. especially during release week (your promoter will coordinate your radio schedule in viable markets around your in-stores, cd release parties and other bookings).
• When meeting, interacting, and being interviewed by radio djs (and any other music business professional or potential fan), be nice. The road is long and hard - that is completely understandable,... but there's no excuse for thoughtless behavior. Memories are very long in this business. If suddenly you become known as a no-show or bad interview, you may find you will be fighting your ghost for many years to come.
• James McMurtry's Childish Things - Americana Music Awards' Album of the Year 2006
• James McMurtry's "We Can't Make it Here" - Americana Music Awards' Song of the Year 2006
• James McMurtry's Childish Things #1 for 8 weeks straight on Americana Music Chart
• Trent Summar's Horseshoes and Hand Grenades #3 on Americana Music Chart
• Gurf Morilx's Diamonds To Dust #2 on Americana Music Chart
• James McMurtry's Just Us Kids #1 for 6 weeks straight on Americana Music Chart; #2 for 7 weeks straight
• James McMurtry nominated for "Artist of the Year", "Album of the Year" (Just Us Kids), and "Song of the Year" (Cheney's Toy) Americana Music Awards 2008
• Gurf Morlix nominated for "Instrumentalist of the Year" Americana Music Awards 2008
• Eleven Hundred Springs "Every Time I Get Close To You" #5 on Texas Music Chart
• Ribbon of Highway, Endless Skyway #1 on Roots Music Report
• Ribbon of Highway, Endless Skyway #1 FAR Report
• Rachel Harrington's City of Refuge #2 Euro Americana Chart
• Slaid Cleaves' Everything You Love Will Be Taken Away #2 on Americana Music Chart
• Jason Isbell and the 400 Unit nominated for "Album of the Year" Americana Music Awards 2009
• Ray Wylie Hubbard's A. Enlightenment, B. Endarkenment (Hint, There Is No C.) - #5 Americana Record of 2010
• Gurf Morlix's Blaze Foley's 113th Wet Dream #1 FAR Report
• Rod Picott's Welding Burns #1 FAR Report
• Gurf Morlix nominated for "Instrumentalist of the Year" Americana Music Awards 2011
• Dawes "LATE NIGHT WITH DAVID LETTERMAN" appearance 6/27/11
• Dawes "Time Spent in Los Angeles" among VH1's TOP 20 Music Videos
• Walt Wilkins' "Trains I Missed" - International Bluegrass Music Association Awards' Song of the Year 2011
• Jenni Finlay named FAR & Away 2011 "BEST IN THE INDUSTRY"
• This One's For Him - A Tribute to Guy Clark #1 Americana Music Chart
• Ray Wylie Hubbard's The Grifter's Hymnal #2 Americana Music Chart
• Dawes nominated for "New and Emerging Artist of the Year" Americana Music Awards 2012
• Corb Lund's Cabin Fever #1 FAR Report
• This One's For Him - A Tribute to Guy Clark - Americana Music Awards' Album of the Year 2012
CLICK HERE for a recent interview with Jenni Finlay about Radio Promotion and the Music Business
Lobbying and Lobbyists have been around as long as any one person has been responsible for a decision or a vote, and people have always wanted to influence that decision or vote in their favor. Everyday, lawmakers at the national and state levels meet with representatives of special interest groups who ask them to vote on matters that are in the best interests of their groups or their clients
The same thing happens between a radio programmer and a record promoter. The people lobbied are usually the program directors of radio stations that report their charts to the major trade magazines. Program directors, also referred to as Pds, have the ultimate responsibility for everything that a radio station broadcasts – banter by personalities, advertising, information such as news and traffic reports, and all music played by the station Simply said, the radio programmer can decide whether a record ever gets on the air at their station.
Decisions by radio programmers are the keys to the life of a record and have become the basis for savvy, smart, and creative record promotion. Programming decisions about music determine:
Record promoters are lobbyists in the purest form. They are either on the staff of a record company or they are part of a company specifically hired by the label (or artist) to promote new music.
"First, don't let the business side get you down. However, it's best to be involved & know what's happening with every aspect of your music business. Celebrate all the little victories & count all your blessings. They happen everyday! They'll outweigh the struggle of the business.
"Mellencamp once told me 'know what everyone does in the session.' Whenever you hire someone, know exactly what they do for you."
"Be hard on those songs, knock 'em around and give 'em a black eye before you send them out into the world."
"You have to be involved with music for love, or from a sense of calling. it can't be for the chance of fame, because fame is more headache than reward, and celebrity is an unnatural state anyway. And it can't be for the chance of big money, because the chance of making big money is remote. Making music for enough money to make a living is the reward in itself, and that's why so few people stick with it. There's no insurance, retirement, really no security of any kind. But its fun as hell, and most of your friends will envy you for doing what you feel like you were meant to do. And that's what you'll be doing, if you indeed have that feeling. And that is reward beyond measure."
"Always be open to taking advice from people, but in the end be able to listen to yourself. Also...be nice to everyone,
What You Need Before You Need A Radio Promoter:
For Your Debut Record:
CLICK HERE for Call Day Etiquette to make the most of your calls to radio
Ready For A Radio Promoter to Take the Reins?
• Even if you've hired a publicist, use your own PR skills to market yourself on and off the stage.
• Have a perspective and begin a blog, Tumblr, Twitter, etc. You don't have to do it all - begin by focusing on doing one very well. Be aware that the persona you portray on your social network page(s) will directly reflect your professional image. Make time to maintain a quality Facebook/Twitter page. Don't just bombard people with gig alerts. Instead, share info on where they can get a sneak peak of your album, or photos from your current tour. Start a conversation to encourage fan interaction.
• Befriend bloggers. They will help future fans discover YOU.
• Find a production company, website, mobile platform or brand that needs some high quality content and offer your talent and tracks.
GOOD LUCK IN ALL YOU DO!
Record Label Marketing by Tom Huchison, Amy Macy, Paul Allen
Tom Petty and the Heartbreakers : Running Down a Dream
CC Adcock Lafayette Marquis