How many 31-year-old music promoters can claim 23 years of experience in the music industry? Jenni Finlay may not be in a class by herself, but it certainly doesn't take long to call the roll.

Born into a musical environment, her first memories include watching Stevie Ray Vaughan, George Strait, Billy Joe Shaver, and Jerry Jeff Walker, among countless other Texas artists, play on the rustic old stage at her parents' music hall, Cheatham Street Warehouse, in San Marcos, Texas.

Jenni began to perform professionally as a fiddler/vocalist alongside her dad when she was eight years old, playing everything from fairs and festivals throughout the Southwest to the stage of the Democratic National Convention - and honky-tonks and bars across the state of Texas. Jenni has performed as a featured guest on stage with a full spectrum of nationally-known musicians - from country music pioneer Patsy Montana to country rocker Todd Snider.

Jenni fine-tuned her grass roots knowledge of the business by earning a degree in Music Business from the Mike Curb School of Music Business at Belmont University in Nashville, Tennessee. While in Nashville, Jenni led several music business student organizations, interned at Virgin Records, and Major Bob Publishing, co-produced several artist showcases at the Ryman Auditorium, and discovered her passion for helping artists on their road to success.

After earning her degree, Jenni returned to Texas where she began a career promoting and preserving the music that she loves. She has worked as the program director for the Center for Texas Music History at Texas State University-San Marcos, events coordinator for Documentary Arts, Inc. in Dallas, and director of label promotions for Compadre Records in Houston. She has served on panels and presented workshops on music promotions at regional and national music conferences.

With the tools and experiences she's gathered through both her professional and personal life, Jenni embarked on a new adventure, launching Jenni Finlay Promotions in August of 2006.

With an inherent knowledge of the inner-workings of the music industry, personal touch with artists, radio personnel and music media, and strong eye for detail in all that she does, Jenni has a unique ability to connect an artist's music with those who need to hear it.

Her artist roster includes James McMurtry, Gurf Morlix, Ray Wylie Hubbard, Steve Poltz, Kinky Friedman, Jason Eady, Slaid Cleaves, Danny Barnes, Sam Baker, Terri Hendrix, Ben Kweller, BettySoo, Randy Weeks, Adam Carroll, Walt Wilkins and the Mystiqueros, and many more.

Jenni is a proud member of the Americana Music Association (where she is a member of the Americana Radio Committee), The Folk Alliance, The Women in Music Professional Society (WIMPS), The Center for Texas Music History, and The Cheatham Street Warehouse Music Foundation (where she serves on the Board of Advisors) among other organizations. She's been a panelist at the Americana Convention, Folk Alliance, Windows on Texas, Best in Texas/Texas Music Chart, and other conventions and festivals across the US.

She continues to successfully illuminate songwriters and artists for the world to see, and is dedicated to the preservation and promotion of Texas and Americana music.